Market research
Our team is skilled to leverage a wide range of market research techniques to help clients take consistent data-driven decisions.
Our portfolio of market research solutions combines precise knowledge of local environments, agility and flexibility in execution, complete control of quality, and fluency in operational and analytical procedures. We operate in both urban and rural areas.
Our solutions are structured around three pillars: trade insights, consumer insights and data collection services (data factory).
TRADE INSIGHTS
Africasium provides solutions related to distribution and retail markets, point-of-sale mapping, store audits, and operational & merchandising support. These flexible solutions are designed to help our customers optimize their distribution strategies and improve marketing and sales efficiency.
Your business questions*:
o What are the consumption habits related to my products / services?
o What is the penetration level of my brands?
o Is my NPD adapted to the local consumer?
o How is my brand’s image evolving along the time?
Our solutions
o Store audits
o Retail database (modern trade & traditional trade)
o Merchandising & sales force outsourcing services
CONSUMER INSIGHTS
Our Consumer Insights solutions are designed to help clients get a clear understanding of consumers’ usage and attitude and the diverse consumption patterns prevailing in the markets. We conduct consumer qualitative and quantitative analyses in urban and rural locations.
Your business questions*:
o What are the consumption habits related to my products / services?
o What is the penetration level of my brands?
o Is my NPD adapted to the local consumer?
o How is my brand’s image evolving along the time?
Our solutions
o Focus groups discussions (FGDs)
o In-depth interviews (IDIs)
o Usage & Attitude studies
o Immersions / Ethnographies
o Quantitative interviews (consumer surveys)
o Satisfaction surveys
o Mystery shopping
o Administration of questionnaires: CAPI, CATI, CAWI / online
DATA FACTORY
We quickly gather the data you need to transform it faster into insights and actions.
Your business questions*:
o Is there a market for my products / services?
o How is the competitive intensity in this segment?
o How is the sales contribution of the sector structured between local production and imported products?
o What are the regulatory constraints of the market?
Our solutions
o Desk research
o Competitive analysis
o Experts interviews
o Field visits
*Non-exhaustive example